SevOne is a Boston-based cloud network infrastructure provider. While working at Delin Design, I’ve had the pleasure of managing SevOne’s brand and printed collateral since 2016, and was thrilled when they approached us for conceptual graphics for their internal sales kickoff meeting in early 2018. They wanted to use Formula 1 racing as a metaphor for a competitive and efficient sales team and to outline the team’s goals for the coming year.
Included in the event graphics were a 10 x 10’ stage banner, 31 x 83” pull-up banners, and 18 x 24” demo pod posters for each of the company’s services. Using motion blur to evoke a sense of momentum, the photography is an abstract representation of how the company wanted to portray 2018’s goals. SevOne’s brand is primarily blue and orange, with a complement of square patterns based on the icon in their logo. By incorporating squares into the logo and each image for the event, I kept the event true to the company’s primary brand while focusing on the F1 theme.