LeasePilot’s platform automates the creation and editing of documents for commercial real-estate lawyers. Their brand communicates a sophisticated, well-oiled system that streamlines a lawyer’s job for maximum efficiency. To highlight the dynamic nature of their platform, they leverage video backgrounds on the homepage of their website.
The first video coincided with the company’s rebranding in 2018. Visually, it merges the concepts of data analysis and commercial real estate with a city’s abstract aspirational qualities. The company’s marketing focus has evolved, and they wanted their homepage banner to illustrate how their software works. The second video is currently on their homepage.
1920 x 1080px. Created using Adobe Illustrator and After Effects.