AM Lithography is a premier print vendor based in Chicopee, MA. The company was founded in 1985 by a US Army veteran, and in 2018, AM Litho became a certified Veteran-Owned Small Business. To promote their certification and their specialty print capabilities, they wanted to create a series of postcards to send to prospective and recurring clients. The company wanted to highlight different aspects of life in America with a focus on veterans and the armed services.
I sought to extend the scope of this framework to include not only imagery evocative of the armed forces, but also of veterans’ broader impacts on a personal and societal level. These impacts include themes such as family, space travel, freedom and trade. Each of the nine postcards features different print techniques, including soft touch, UV spot gloss, cold foil, embossing and holographic foils. The set of postcards and an accompanying magazine print ad won a PINE Award of Excellence in 2019. Set of 9 postcards, 9 x 6”